Effective Date: April 2020
DIRECT RESPONSE SRL ("we" or "us"). Specifically, it
outlines the types of information that we gather about you while you are using the lessonsofyesterday.com website (the "Site"), and the ways in
which we use this information.
your use of our Site, and any dispute
website and update the Effective Date of
the policy to reflect the date of the changes.
How We Collect and Use Information
We may collect and store personal or other information that you voluntarily supply to us online
while using lessonsofyesterday.com (e.g., while
on lessonsofyesterday.com or in responding via email to a feature provided on lessonsofyesterday.com).
lessonsofyesterday.com only contacts individuals who
specifically request that we do so or in the event that they have signed up to receive our
messaging, attended one of our events, or
have purchased one of our products.
lessonsofyesterday.com collects personally identifying information from our users during online registration and online purchasing. Generally, this information includes name and e-mail address for registration or opt-in purposes and name, postal address, and credit card information when registering for our events or purchasing our products. All of this information is provided to us by you.
We also collect and store information that is generated automatically as you navigate online
through lessonsofyesterday.com. For example, we may
collect information about your computer's connection to the Internet, which allows us, among
other things, to improve the delivery of
our web pages to you and to measure traffic on lessonsofyesterday.com. We also may use a standard feature
found in browser software called a
"cookie" to enhance your experience with lessonsofyesterday.com. Cookies are small files that your web
browser places on your hard drive for
record-keeping purposes. By showing how and when visitors use lessonsofyesterday.com, cookies help us
deliver advertisements, identify how many
unique users visit us, and track user trends and patterns. They also prevent you from having to
re-enter your preferences on certain
areas of lessonsofyesterday.com where you may have entered preference information before.
lessonsofyesterday.com also may use web beacons (single-pixel graphic files also known as "transparent GIFs") to access cookies and to count users who visit lessonsofyesterday.com or open HTML-formatted email messages.
We use the information we collect from you while you are using lessonsofyesterday.com in a variety of
ways, including using the information to
customize features; advertising that appear on lessonsofyesterday.com; and, making other offers available
to you via email, direct mail or
otherwise. We also may provide your information to third parties, such as service providers,
contractors and third-party publishers and
advertisers for a variety of purposes. Unless you inform us in accordance with the process
described below, we reserve the right to
use, and to disclose to third parties, all of the information collected from and about you while
you are using lessonsofyesterday.com in any way
and for any purpose, such as to enable us or a third party to provide you with information about
products and services.
Please keep in mind that whenever you voluntarily make your personal information available for viewing by third parties online - for example on message boards, web logs, through email, or in chat areas - that information can be seen, collected and used by others besides us. We cannot be responsible for any unauthorized third-party use of such information.
We may also make some content, products and services available through our Site or by emailing
messages to you through cooperative
relationships with third-party providers, where the brands of our provider partner appear on
lessonsofyesterday.com in connection with such
content, products and/or services. We may share with our provider partner any information you
provide, or that is collected, in the
course of visiting any pages that are made available in cooperation with our provider partner.
In some cases, the provider partner may
may apply to the provider partner's use
of your information.
Be aware that we may occasionally release information about our visitors when release is appropriate to comply with law or to protect the rights, property or safety of users of lessonsofyesterday.com or the public.
Please also note that as our business grows, we may buy or sell various assets. In the unlikely event that we sell some or all of our assets, or one or more of our websites is acquired by another company, information about our users may be among the transferred assets.
We also use Google Analytics Advertiser Features to optimize our business. Advertiser features include:
By enabling these Google Analytics Display features, we are required to notify our visitors by
disclosing the use of these features and
that we and third-party vendors use first-party cookies (such as the Google Analytics cookie) or
other first-party identifiers, and
third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together
to gather data about your activities on
Among other uses, this allows us to contact you if you begin to fill out our check-out form but abandon it before completion with an email reminding you to complete your order.
The "Remarketing" feature allows us to reach people who previously visited our Site, and match the right audience with the right advertising message.
We abide by Facebook's Data Use Restrictions.
General Data Privacy Regulation (GDPR)
The GDPR took effect on May 25, 2018, and is intended to protect the data of European Union (EU) citizens.
As a company that markets its site, content, products and/or services online we do not specifically target our marketing to the EU or conduct business in or to the EU in any meaningful way. If the data that you provide to us in the course of your use of our site, content, products and/or services is governed by GDPR, we will abide by the relevant portions of the Regulation.
If you are a resident of the European Economic Area (EEA), or are accessing this site from within the EEA, you may have the right to request: access to, correction of, deletion of; portability of; and restriction or objection to processing, of your personal data, from us. This includes the "right to be forgotten."
To make any of these requests, please contact our GDPR contact: [email protected].
California Consumer Privacy Act (CCPA)
The CCPA took effect on January 1, 2020, and is intended to protect the personal information of California residents.
The CCPA has certain threshold requirements which a company must meet in order to be required to
comply with its provisions. Upon
information and belief, our company does not meet those thresholds.
In the event of a change in our status, and if the data that you provide in the course of your use of our site, content, products and/or services is governed by CCPA, we will abide by the relevant portions of the Act.
If you are a resident of the state of California, you may have the right to: request disclosure of the personal information we have collected about you and the types of third parties with whom it has been shared; request a portable copy of your information; opt out from marketing messages or the sale of your information to third parties; and request deletion of your personal information.
To make these requests, please contact our CCPA contact at [email protected].
Children's Privacy Statement
This children's privacy statement explains our practices with respect to the online collection and use of personal information from children under the age of thirteen, and provides important information regarding their rights under federal law with respect to such information.
How do we store your information?
Your information is stored at the list server that delivers lessonsofyesterday.com content and messaging. Your information can only be accessed by those who help manage those lists in order to deliver e-mail to those who would like to receive lessonsofyesterday.com material.
All of the messaging or emails that are sent to you by lessonsofyesterday.com include an unsubscribe link in them. You can remove yourself at any time from our mailing list by clicking on the unsubscribe link that can be found in every communicaiton that we send you.
This policy may be changed at any time at our discretion. If we should update this policy, we will post the updates to this page on our Website.