Effective Date: April 2020
The following Privacy Policy governs the online information collection practices of
DIRECT RESPONSE SRL ("we" or "us"). Specifically, it
outlines the types of information that we gather about you while you are using the lessonsofyesterday.com website (the "Site"), and the ways in
which we use this information.
This Privacy Policy, including our children's privacy statement, does not apply to any
information you may provide to us or that we may
collect offline and/or through other means (for example, at a live event, via telephone, or
through the mail).
Please read this Privacy Policy carefully. By visiting and using lessonsofyesterday.com, you agree that
your use of our Site, and any dispute
over privacy, is governed by this Privacy Policy. Because the Web is an evolving medium, we may
need to change our Privacy Policy at
some point in the future, in which case we'll post the changes to this Privacy Policy on this
website and update the Effective Date of
the policy to reflect the date of the changes.
By continuing to use lessonsofyesterday.com after we post any such changes, you accept the Privacy Policy
as modified.
How We Collect and Use Information
We may collect and store personal or other information that you voluntarily supply to us online
while using lessonsofyesterday.com (e.g., while
on lessonsofyesterday.com or in responding via email to a feature provided on lessonsofyesterday.com).
lessonsofyesterday.com only contacts individuals who
specifically request that we do so or in the event that they have signed up to receive our
messaging, attended one of our events, or
have purchased one of our products.
lessonsofyesterday.com collects personally identifying information from our users during online
registration and online purchasing. Generally,
this information includes name and e-mail address for registration or opt-in purposes and name,
postal address, and credit card
information when registering for our events or purchasing our products. All of this information
is provided to us by you.
We also collect and store information that is generated automatically as you navigate online
through lessonsofyesterday.com. For example, we may
collect information about your computer's connection to the Internet, which allows us, among
other things, to improve the delivery of
our web pages to you and to measure traffic on lessonsofyesterday.com. We also may use a standard feature
found in browser software called a
"cookie" to enhance your experience with lessonsofyesterday.com. Cookies are small files that your web
browser places on your hard drive for
record-keeping purposes. By showing how and when visitors use lessonsofyesterday.com, cookies help us
deliver advertisements, identify how many
unique users visit us, and track user trends and patterns. They also prevent you from having to
re-enter your preferences on certain
areas of lessonsofyesterday.com where you may have entered preference information before.
lessonsofyesterday.com also may use web beacons (single-pixel graphic files also known as "transparent
GIFs") to access cookies and to count
users who visit lessonsofyesterday.com or open HTML-formatted email messages.
We use the information we collect from you while you are using lessonsofyesterday.com in a variety of
ways, including using the information to
customize features; advertising that appear on lessonsofyesterday.com; and, making other offers available
to you via email, direct mail or
otherwise. We also may provide your information to third parties, such as service providers,
contractors and third-party publishers and
advertisers for a variety of purposes. Unless you inform us in accordance with the process
described below, we reserve the right to
use, and to disclose to third parties, all of the information collected from and about you while
you are using lessonsofyesterday.com in any way
and for any purpose, such as to enable us or a third party to provide you with information about
products and services.
If you do not wish your information to be used for these purposes, you must send a letter to the
Online Privacy Coordinator whose
address is listed at the end of this Privacy Policy requesting to be taken off any lists of
information that may be used for these
purposes or that may be given or sold to third-parties.
Please keep in mind that whenever you voluntarily make your personal information available for viewing by third parties online - for example on message boards, web logs, through email, or in chat areas - that information can be seen, collected and used by others besides us. We cannot be responsible for any unauthorized third-party use of such information.
Some of our third-party advertisers and ad servers that place and present advertising on lessonsofyesterday.com also may collect information from you via cookies, web beacons or similar technologies. These third-party advertisers and ad servers may use the information they collect to help present their advertisements, to help measure and research the advertisements' effectiveness, or for other purposes. The use and collection of your information by these third-party advertisers and ad servers is governed by the relevant third-party's privacy policy and is not covered by our Privacy Policy. Indeed, the privacy policies of these third-party advertisers and ad servers may be different from ours. If you have any concerns about a third party's use of cookies or web beacons or use of your information, you should visit that party's website and review its privacy policy.
lessonsofyesterday.com also includes links to other websites and provides access to products and services offered by third parties, whose privacy policies we do not control. When you access another website or purchase third-party products or services through lessonsofyesterday.com, use of any information you provide is governed by the privacy policy of the operator of the site you are visiting or the provider of such products or services.
We may also make some content, products and services available through our Site or by emailing
messages to you through cooperative
relationships with third-party providers, where the brands of our provider partner appear on
lessonsofyesterday.com in connection with such
content, products and/or services. We may share with our provider partner any information you
provide, or that is collected, in the
course of visiting any pages that are made available in cooperation with our provider partner.
In some cases, the provider partner may
collect information from you directly, in which cases the privacy policy of our provider partner
may apply to the provider partner's use
of your information.
The privacy policy of our provider partners may differ from ours. If you have any questions
regarding the privacy policy of one of our
provider partners, you should contact the provider partner directly for more information.
Be aware that we may occasionally release information about our visitors when release is appropriate to comply with law or to protect the rights, property or safety of users of lessonsofyesterday.com or the public.
Please also note that as our business grows, we may buy or sell various assets. In the unlikely event that we sell some or all of our assets, or one or more of our websites is acquired by another company, information about our users may be among the transferred assets.
Google Analytics
We also use Google Analytics Advertiser Features to optimize our business. Advertiser features include:
By enabling these Google Analytics Display features, we are required to notify our visitors by
disclosing the use of these features and
that we and third-party vendors use first-party cookies (such as the Google Analytics cookie) or
other first-party identifiers, and
third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together
to gather data about your activities on
our Site.
Among other uses, this allows us to contact you if you begin to fill out our check-out form but
abandon it before completion with an
email reminding you to complete your order.
The "Remarketing" feature allows us to reach people who previously visited our Site, and match
the right audience with the right
advertising message.
You can opt out of Google's use of cookies by visiting Google's ad settings and/or you may opt out of a third-party vendor's use of cookies by visiting the Network Advertising Initiative opt-out page.
As advertisers on Facebook and through our Facebook page, we, (not Facebook) may collect content or information from a Facebook user and such information may be used in the same manner specified in this Privacy Policy. You consent to our collection of such information.
We abide by Facebook's Data Use Restrictions.
General Data Privacy Regulation (GDPR)
The GDPR took effect on May 25, 2018, and is intended to protect the data of European Union (EU) citizens.
As a company that markets its site, content, products and/or services online we do not specifically target our marketing to the EU or conduct business in or to the EU in any meaningful way. If the data that you provide to us in the course of your use of our site, content, products and/or services is governed by GDPR, we will abide by the relevant portions of the Regulation.
If you are a resident of the European Economic Area (EEA), or are accessing this site from within the EEA, you may have the right to request: access to, correction of, deletion of; portability of; and restriction or objection to processing, of your personal data, from us. This includes the "right to be forgotten."
To make any of these requests, please contact our GDPR contact: [email protected].
California Consumer Privacy Act (CCPA)
The CCPA took effect on January 1, 2020, and is intended to protect the personal information of California residents.
The CCPA has certain threshold requirements which a company must meet in order to be required to
comply with its provisions. Upon
information and belief, our company does not meet those thresholds.
In the event of a change in our status, and if the data that you provide in the course of your
use of our site, content, products
and/or services is governed by CCPA, we will abide by the relevant portions of the Act.
If you are a resident of the state of California, you may have the right to: request disclosure of the personal information we have collected about you and the types of third parties with whom it has been shared; request a portable copy of your information; opt out from marketing messages or the sale of your information to third parties; and request deletion of your personal information.
To make these requests, please contact our CCPA contact at [email protected].
Children's Privacy Statement
This children's privacy statement explains our practices with respect to the online collection and use of personal information from children under the age of thirteen, and provides important information regarding their rights under federal law with respect to such information.
How do we store your information?
Your information is stored at the list server that delivers lessonsofyesterday.com content and messaging. Your information can only be accessed by those who help manage those lists in order to deliver e-mail to those who would like to receive lessonsofyesterday.com material.
All of the messaging or emails that are sent to you by lessonsofyesterday.com include an unsubscribe link in them. You can remove yourself at any time from our mailing list by clicking on the unsubscribe link that can be found in every communicaiton that we send you.
Disclaimer
This policy may be changed at any time at our discretion. If we should update this policy, we will post the updates to this page on our Website.
If you have any questions or concerns regarding our privacy policy please direct them to: [email protected].